Embracing: Instacart’s transformation of grocery delivery

Instacart is a grocery delivery service operating in the United States and Canada. It was founded in 2012 by Apoorva Mehta (a former Amazon employee), Max Mullen, and Brandon Leonardo, and launched in the San Francisco Bay area (California, USA). Customers use the Instacart website and smartphone apps to select products to buy from available […]

TouchTech: Muse, the brain sensing headband

Muse is a “brain sensing headband” created by InteraXon in Toronto, Canada, an “innovator in brain-sensing technology”. The company was founded in 2007 by Ariel Garten, Trevor Coleman, and Chris Aimone, although product development began in 2003. Their latest Muse 2 product is “a multi-sensor meditation device that provides real-time feedback on mental activity, heart […]

Clearly, seeing is believing! Physicality from Eyewear

Clearly is a direct-to-consumer online vision care retailer operating in North America, Europe, and Australia. Its products include made-to-order prescription eyewear (glasses and sunglasses), contact lenses and vision care accessories. Headquartered in Vancouver, Canada, the company was founded in 2000 as Coastal Contacts by brother-sister duo Roger and Michaela Hardy and currently has 600+ employees. […]

Efficiency from OpenTable

OpenTable is the “world’s leading provider of online restaurant reservations” with over 47,000 restaurants in 20+ countries. It was created in San Francisco, USA in 1998 by entrepreneur Chuck Templeton after witnessing his wife’s frustrations making restaurant reservations by phone. According to the website, since inception OpenTable has seated more than 1.7B diners and generated […]

The challenges of “tidy” data

CONTEXT: My organization is an advertising agency (Publicis Canada), and my team (Nurun Toronto) is the division focused on providing digital consulting and professional services. Our clients are well-known, large-scale, national (Metro, Rogers, WestJet) and international brands (Coke, Merck, FCA, Sephora, Nestle, LG), as well as some mid-sized firms (Lennox, Kubota) and government entities (OLG, […]